Privacy Policy

Effective Date: June 4, 2026

Overview

Pilates by Aimee ("we," "us," or "our"), a DBA of By Aimee, LLC, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, book a class, purchase a membership, attend a workshop or retreat, or otherwise interact with our Services.

By using our Services, you consent to the practices described in this Privacy Policy.

Information We Collect

We collect the following types of information:

Information you provide directly:

• Name, email address, phone number, and mailing address

• Date of birth (when relevant for waivers or age verification)

• Emergency contact information

• Health and medical information disclosed on intake forms (medical conditions, injuries, pregnancy status, medications, allergies)

• Payment information (processed securely through our third-party payment processors)

• Communications you send us (email, text messages, in-class conversations relevant to your care)

Information collected automatically:

• Website usage data (pages visited, time on site, referral source)

• Device and browser information

• Cookies and similar tracking technologies used by our website platform (Squarespace)

Information collected through third-party services:

• Booking and scheduling data from Acuity Scheduling

• Payment processing data from Stripe, Square, or other processors

• Email marketing engagement data (if you have opted into our communications)

How We Use Your Information

We use the information we collect to:

• Schedule, manage, and confirm your classes, workshops, and retreats

• Process payments and manage memberships

• Communicate with you about your bookings, schedule changes, and studio updates

• Provide safe and appropriate instruction based on your disclosed health information

• Send you marketing communications (only if you have opted in)

• Improve our Services and operations

• Comply with legal obligations

Health Information

Health information disclosed on intake forms or in conversations with the instructor is treated with confidentiality. It is used solely to inform safe and appropriate instruction. We do not share your health information with third parties except (a) as required by law, (b) in a medical emergency, or (c) with your explicit written consent.

We are not a HIPAA-covered entity, but we treat your health information with the same standard of care.

How We Share Your Information

We do not sell your personal information. We share information only as follows:

• With service providers who help us operate our business (booking platform, payment processors, email service provider, website host). These providers are bound by their own privacy policies and contractual obligations.

• For legal compliance when required by law, court order, or government request.

• To protect rights and safety in cases of suspected fraud, threats, or safety concerns.

• With your consent, for any other purpose disclosed at the time of collection.

Third-Party Services

We use the following third-party services that may collect or process your information:

• Squarespace (website hosting) — see Squarespace's Privacy Policy

• Acuity Scheduling (booking and scheduling)

• Stripe / Square (payment processing)

• Google (Google Business Profile, Google Analytics if applicable)

• Email marketing platform (if you have opted in)

Each of these services has its own privacy policy governing how they handle your information.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand where our visitors come from. You may set your browser to refuse cookies or alert you when cookies are being sent. Some parts of the site may not function properly if cookies are disabled.

Data Retention

We retain your personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete it or anonymize it.

Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Opt out of marketing communications at any time

• Withdraw consent for processing (where consent is the basis for processing)

To exercise any of these rights, contact us at pilatesbyaim@gmail.com.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated effective date and will be effective as soon as it is posted. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Pilates by Aimee pilatesbyaim@gmail.com